Personal Project · Web Design · 2020

Stadia Redesign

Stadia was Google's cross-platform cloud gaming service — play any game, any time, anywhere. As a daily user, I spent months redesigning its website and viewer experience, guided by my own frustrations and the community's feedback.

ProductGoogle Stadia — cloud gaming platform
RoleUX / Web Design
TypePersonal redesign, based on community research
Redesigned Stadia home — Your Games with a central play hub

About the Old Design

I used Stadia for months and researched how the community felt about it. Overall, people had positive experiences — but since Stadia was still new, there was plenty that could be improved, especially in how players find and manage their games.

The Stadia game library and store — where players find and manage their games
The library and store — the areas where players find and manage their games, and where I focused the redesign.

1 · Cross-Platform Design

The previous design focused heavily on the games players were already playing, but the game library wasn't friendly: games sat in two columns, and anyone with a large library faced infinite scrolling to find a particular title.

QuickView

A quick view for the game library — horizontal scrolling shows a large list of games in one screen, so browsing scales with your collection.

One central place

Playing, messaging, chatting, and connecting a Stadia controller grouped into one central hub for easy gaming and socializing.

QuickView — horizontal game library showing many titles in one screen
One central hub — play, messaging, chat, and controller in one place
QuickView scales browsing to any collection size (left); one central hub groups playing, messaging, and social (right).

2 · Improved Store Page

The previous store had no search option — and users were suffering for it. Games weren't categorized by genre, and there was no way to filter.

  • Search — users want to find the game they want to play quickly, so a search bar was added in the top-right corner
  • SubMenu — added for faster navigation, letting users browse games by genre
Improved store page with a search bar and a genre submenu
The improved store — a search bar top-right and a submenu for browsing by genre.

3 · Unified Pages

Sub-pages were rebuilt with consistency — a lot of work went into unifying layouts so every game page feels like part of the same product.

Unified game pages — every sub-page rebuilt to a consistent layout
Sub-pages rebuilt to one consistent layout, so every game page feels like part of the same product.

4 · Explored Iterations

As with any design project, there were always iterations that got pushed aside for various reasons. Exploring — and discarding — directions was part of finding the ones that worked.

Explored store and layout iterations that were tried and refined
Store and layout directions explored along the way — some kept, many discarded.
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